I would say it was due to the increasing vacuousness of a consumerist driven lifestyle that is promoted around the world.
People don't believe shopping is the point of life - nor does it give them happiness or tranquility.
Combine that with the growing conflict between Western 1% elites trying to exploit the Muslim world through puppet dictators, it makes regular headlines and will continue to do so for coming decades.
The result is a growing interest and engagement with Islam.